BYU signs a contract that "Pays per view"

BYU football players describe how school’s new NIL partnership will benefit them - Deseret News

Local company, Ocavu is setting up a platform that pays BYU players on a Per Veiw basis. This NFT basically pays a player every time someone watches a clip (from what I understand)and Athlete Limited Editions (special opportunities with players and coaches).(something that I kind of understand) . If it works, it could be the catalyst that keeps BYU relevant in a world of SEC and Big 10 $$$$. But then, who’s to stop any other team, like a Alabama from contracting Ocavu from doing the same thing? Ocavu is hoping that would be the case.